The Benchmark for .22 Rifles. The Ruger® 10/22® rifle is Americas favorite .22 LR rifle, with proven performance in a wide range of styles for every rimfire application. Ideally suited for informal target shooting, plinking, small game hunting and action-shooting events, Ruger has sold millions of 10/22 rifles since their introduction in 1964.  It looks right, feels right, shoots right and continues to perform under heavy use - inspiring the most fanatical loyalty from its owners. With proven design, legendary reliability and the modern features demanded by todays .22 LR shooters, these firearms are priced right to make keeping tradition affordable.